Did you know Instagram Stories can drive your business results?

If you’re not using this Instagram feature in your marketing strategy yet, you’re missing out on an excellent opportunity to increase your brand reach and accelerate your business growth.

In this article, you will know what Instagram Stories is, why to use this feature and what Instagram Stories features are.

In addition, you will also learn, through simple tips, how to create Stories on Instagram, you will know what to post, how to get more views, how to find out who has seen your Stories and much more.

This fundamental theme for all people who already use or wish to sell on the internet, regardless of whether you are an affiliate or have your own traditional business, I invite you to continue reading the article until the end and I guarantee you will be ahead of your competition on Instagram Stories, and you can get the most out of this feature.

After all, What Is Instagram Stories?

Instagram Stories is an Instagram feature to promote interaction between users in a fun, engaging and creative way.

The feature allows you to “tell a story” through images or videos, with a 24-hour display duration. After this period, publications simply “disappear”.

As a feature that is not available for a long time, Stories on Instagram can be very attractive, drawing more and more attention from users, who click on it before the post disappears.

As the name suggests, Instagram Stories are your everyday stories, told to your followers, through images and short videos.

The feature allows you to include visual effects in your stories to make them more attractive and fun.

Why Use Instagram Stories?

Story was something exclusive to Snapchat. Over time and with great success, Instagram adopted the feature, and soon Facebook and WhatsApp also started using it.

Today, Instagram Stories surpasses the number of users on Snapchat, which pioneered the feature.

Instagram Stories has become a powerful tool for digital entrepreneurs and companies of all sizes.

Entrepreneurs and major brands in the market are using Instagram Stories to post ads, increase brand reach and gain new customers.

So, if you want to drive your business results, this tool should be part of your social media marketing strategy.

What Are The Features Of Instagram Stories?

Just as important when knowing how to create Instagram Stories is knowing what to post.

From now on, you’ll know what Instagram Stories features are, and you’ll know what to post, strategically, making the most of the resources available on Instagram Stories to increase reach and generate a lot of engagement.

Check out now the main features of Instagram Stories.

1. Hashtags

Hashtags make stories easier for users to find.

In addition to finding stories more easily, users can also follow hashtags.

Also, users who follow the hashtag you used will find your stories even more easily.

So, for your stories to be easily found by your followers, you need to add hashtags.

This Instagram Stories feature will help you reach more users on the network, as long as your account is not private, of course.

2. Poll

The polls on Instagram have the power to generate a lot of engagement and increase the reach of your profile and, consequently, conquer more followers is the poll.

The functionality allows you to see who voted in your poll, what each user voted and also who just viewed and did not vote.

You will also be able to publish the results of the poll as soon as the voting is finished.

In addition to generating engagement, this functionality is great for getting users’ opinions when you launch a product on the market or for comparing two products, for example.

3. Link

For those who have more than 10,000 followers on Instagram, the platform allows this user to add a clickable link in stories.

This link appears to users in an arrow format while viewing the story. When the user drags this arrow up, they are directed to the link page.

That is, if you have a blog, this feature will boost your conversions there.

The link can also be the sales page for a product, or the page you want.

4. Live

Live is an Instagram feature to perform live streams on the platform.

You can make a live through Instagram Stories to publicize any promotion, launch or event.

This functionality is also perfect for you to talk to your followers, answer questions and interact with them in real time.

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